Agora

Agora is a virtual reality hub for Comme des Garçons built in Unreal Engine, conceived as an immersive marketplace and event space that reflects the brand’s ethos of exploration, experimentation, and expression. Users can shop, socialize, attend events, and try on garments through anatomically accurate customizable avatars with advanced cloth simulation. Divided into zones inspired by the moods of Comme des Garçons’ diffusion lines, Agora deepens brand engagement and loyalty. This project was developed for the Fashion Scholarship Fund case study, where it earned top winner for business strategy.